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MISSION

3:13 by Nu is a completely vegan hair care product company best suited for those with natural hair and locs. Our mission is to provide a hair care solution whether your hair is damaged or healthy without the use of medication or harsh ingredients that you can’t read. 

3:13 by Nu contains different ingredients than most hair care brands.

A Brand That's been tested

FOR YEARS

After I started testing my brand in 2020, I started doing other people's locs and starting other's loc journeys in 2021! I only used my products on my clients hair and all my repeat clients showed great results in growth, healthiness and cleanliness.

Not only have I tested and loved my brand, so have more than 30 people before the official product launch.

Meet the

CEO

Hi, my name is Nubia! I've been loc'd for twelve years. I've cut them shoulder length twice, bleached, colored and curled in many ways! While I did start making my own products while my hair was healthier, during my journey I went through severe hair damage and loss. I used my hair care products consistently and realized it was a remedy.

In addition, I've always loved taking care of my sister's natural hair. I needed products that worked for both of us and had natural ingredients that target all hair types. That's when I started creating and testing my brand in 2020! Now we are here to serve you!